concerned
May 9th, 2006, 09:02 PM
I took this post from another thread that was closed. It contained a large post that I commented on, but didn't realize the thread was closed. I started it here so people can respond. It starts with the following quote from Ferret.
http://www.kanosisfuture.com/page2.html
The following is a transcript of the Worldwide Kanosis Conference Call, 4/13/2006
Trip Wakefield: We've got one of the top twenty people on the Internet. His name is Jim Southworth. If you do a Google search on Jim, you'll find over 400,000 hits. He's joined Kanosis on a full-time basis and he is one of the authorities on the Internet. I'm going to let Alistair shortly tell you about Jim and he's going to get on the call and tell you why he thinks Kanosis is going to be the next big thing that hits the Internet. And the good news is it's about to happen. It'll happen in about 17 days when we launch the company, so I’m going to go pull Alistair on here and keep in mind that they were in Cyprus when they recorded this earlier this afternoon for all of us on the call. So hang out and let me make this happen.
Alistair Kildey: Good evening and welcome to the future of Kanosis conference call. I'd like to thank you for taking the time out of your day. I know that time is precious these days especially probably more than ever and to have a look at this - I don't think you'll be disappointed tonight. Today we are going to be focusing a little bit more on the technical side of this opportunity, but before we get started onto that, I just wanted to touch base on what exactly is the opportunity; what is Kanosis? Kanosis is a new opportunity. We're not officially open for business yet. We are in a very, very starting stage of growth, we are currently counting down to launching on the first of May - that is only less than three weeks from now, actually it's getting closer to two. It's getting scary. So it's pretty exciting, everybody in Cyprus which is where I am currently is working 16-17 hours a day to make sure that we are ready to launch what is going is become a paradigm shift in the world of computing and certainly, probably to a degree, another revolution on the Internet. I talked about a paradigm shift. I'd like to touch base on that. A lot of people get to hear about a lot of opportunities and if you look back in your lifetime you've probably seen some fairly landmark things take place. If you look back, not that anybody here is this age - at least not who would admit to it - but back in 1491, I can't remember the date now, but at one point, the world was flat. Everybody knew it and if you said anything else, you would probably be burned at the stake as a heretic. Of course in 1494, someone sailed over the edge of earth and didn't fall off. It was round. And suddenly there was a paradigm shift and the world became round. Now, more relevant to us today. If you look back in recent history, back into the early eighties, if you look into the world of computing, computers were for big business. They controlled them. They could afford them, they were huge and everybody knew it was for big businesses. Then a paradigm shift occurred. Suddenly computers became affordable and a gentleman positioned himself in that paradigm shift and we all know his name. His name was Bill Gates. And you could probably look at other times in life where there have been paradigm shifts - the motor vehicle was another one - and those who were positioned and placed themselves just at the point where that paradigm shift occurred did pretty well as Bill Gates found out.
We need to talk about now a paradigm shift that is going to occur in computing and I guess you could say - as I said the other day - it's like taking the hard out of the hard drive. The idea of what we're about to launch in Kanosis is that we've got rid of the hard drive from the desktop computer and we've put it into the virtual (inaudible). We've taken it and shoved it down the modem, so it is a bit of a revolution and this opportunity is there for people on this call and anybody that you invite in the near future to participate in this new revolution. So the opportunity is quite extraordinary and you'll hear shortly from a guest speaker tonight. He fits into the category of management in this company. I'd like to look at the anatomy of success. I talk a little bit when I'm training people, especially in the direct selling industries so what is it that makes a product or a company successful - probably more relevant - a company successful. Do you need a good product to become successful. So everybody says of course you need a good product. I then asked the question of how many people in this room and I ask you now on the call - how many people on this call today can make a hamburger better than McDonalds? I would be very surprised unless you burned a boiled egg, if there was anybody on this call that couldn't make a hamburger better than a McDonalds person. However, how many people make more money on this call than a McDonalds franchise holder. So, short answer, do you need a great product to become successful? No. But McDonalds had a fantastic idea, fantastic marketing and great management. Now if you look at the anatomy of what we're going to talk about, we have an unbelievable product that has a massive demand, over a billion users today online, all who are going to be looking at this as a potential product because it has solved some of the biggest issues they've got. Mainly in the area of security. So we've got huge potential marketplaces still growing rapidly. We've got fantastic marketing which we'll touch on a little bit at the end of this. And most importantly, we have great management.
We have at the head of this company, a gentleman who's got an extraordinary corporate career, his name is Steve Whittington. He's pretty much come out of retirement; so he's not a young person.
You'll see his bio on the website very shortly. He was the founding President of a company that, at the time, we believe set the record as the fastest growing company in America's history. It was in the direct selling industry. It was a company that everybody's probably heard of called Herbalife. He was there for about 18 months and, more importantly, he's gone on to become fairly successful in his corporate career in a lot of different areas. He's on board to manage the phenomenal growth that we expect to occur that we know is going to occur over the coming 12-18 months. Probably more importantly is the guest I'd like to introduce to you now. This gentleman is regarded as one of the top, I guess 20 people in the world of the Internet. He has done work for some of the major law enforcement agencies around the world. Companies like Interpol Internationally and homeland security as well as a few others that we aren't supposed to mention so we won't. He has a very interesting title inside of Kanosis. His title is "Technical Evangelist." I'd like to introduce you to Jim Southworth who is our Technical Evangelist, in fact if you want to go off and Google him while we're doing this call, you can do the same. You'll see about 400,000 hits on his name. So the first thing I'd like to ask Jim, if he's there, is to explain what the title "Technical Evangelist" means. Are you there, Jim?
Jim Southworth: You betcha! Thanks for inviting me, Alistair. You know I had the option of what I considered to be the overused title of "Chief Technical Officer" of the company, but I didn't figure that was really the whole role that I was going to play or the role that they really want me to play as well. And the first part of that is that yes, I have a senior technical role and lead for the construction of Kanosis network and the services and product that we're rolling as part of that. The other aspect of that however, is that, you know we're bringing, as you pointed out, a paradigm shift, but there's another way to describe it as well. We are absolutely introducing a new disruptive technology in a lot of ways. It's not necessarily the newest approach to this and not necessarily some of the most elegant that has been put out. But we put together a combination of things that allows us to literally bring this to the marketplace a series of technologies that are melded together and integrated in such a way as to supply the service offering that a typical user would need or uses in a daily basis from his laptop, PDA, eventually, or notebook type computer. This in itself is changing the way the (inaudible) works, the way the other people that have come into the computer and the Internet world, as such, approaches their day-to-day business. You asked me to describe - not to dodge the question completely - about the Evangelist part. Part of my job is not only build it, but to talk about it and explain and answer. As you know I've had numerous inquiries and discussions with members from all over the world already and it's been exciting to feel the excitement that they themselves have been communicating as well.
Mr. Kildey: It's been fantastic having Jim handling that and I can't tell you, your credibility is extraordinary in this field and it's done an awful lot for our credibility because we are a new company and one of the biggest challenges that we have today is that we've been talking a lot for the last few months about the power of this product, but the distributors have shown faith in the concept and are really excited about what is possible. Unfortunately we haven’t' seen a lot of the phenomenal development that has been going on so I'd like to ask you Jim, if you could, to talk a little bit - they get sick of hearing me I think - about what it is that has been going on behind the scenes and the phenomenal hours that have been going into creating what is going to be coming out on May, the first.
Mr. Southworth: Well I think it really boils down to basically three major areas where you see most of the effort and activity. First and foremost, which has been absorbing most of our development time is in fact the integration and seamless melding together of the applications and software and the new technology that we are actually blending into this product offering as a service. Remember we're not just selling a piece of software, or a piece of hardware or otherwise. We're selling a service offering, with all that implies in terms of being able to bring it and deliver it almost anywhere in the world at very reasonable speeds and performance for the person that wishes to use it. The second aspect of what we're doing has been getting together the hardware and software platforms, as such. The things that sit behind the scenes in the closet or actually, in our case, in a heavily guarded facility with guys with guns and in a facility in the UK - guys with whistles. They basically give us the complete secure isolation that's necessary but at the same time, back up generators, battery power and lighting and systems. All of the extremely high-speed communications that it takes to make this work. The last piece of the puzzle has been to optimize the communications environment. In this pre-launch phase where we've had the chance to actually watch the users and their usage patterns and utilization of some of the software that we have already rolled out, has given us an insight into how we're going to make some of the other pieces more seamlessly - and from a communications standpoint - all come together as well. So really all three elements have been very, very important and literally have a series of specialists working on each. My goal in some of that has been to be the (Genelist) and, taking some of the 35 plus years, oops, did I use that word "35?" Now you're going to start to think I'm an old guy too, I guess.
Mr. Kildey: Well now that I've met you, I know it!
Mr. Southworth: So in any case, the bottom line is that I believe that we have brought together some of the best talent that I've met. The only problem I've had, to be honest, in some of the meetings, is to sit here at the table and listen to any one of eight different languages being spoken at any given point in time. It's quite an experience in itself, just the melding together of the ethnics and the technologies that it's taking to really deliver this on an international world-wide basis.
Mr. Kildey: Actually Jim, in the first section, one of the things I wanted to talk to you about, and I'd like people to listen to me closely, especially the existing Kanosians, the people who have come in the pre-launch phase and we do appreciate them. We announced a couple of weeks ago that we would be giving away, with every COIL subscription, 5 gigabytes of data storage which alone places the value of the COIL subscription at about that price. So it's pretty unique, pretty powerful and maybe over-generous. Now what I'm going to announce today is that - and Jim will probably elaborate a little more on this - is that for every Kanosian who joins before pre-launch, you will be getting 5 gigabytes of data, but as Jim will explain it's a little bit more than that. From pre-launch on, in other words, from the first of May on, at the moment the only thing we can guarantee with certainty is that we can give two gigabytes of data for anybody who joins after that. Now you may find un-launched that we give five gigs and maybe we can increase that, but at the moment because of costs and a few other reasons that I am going to ask Jim to explain, we are guaranteeing everybody who signs up before pre-launch - you are guaranteed 5 gigs. After that we are only going to, today, guarantee two gigabytes. Would you like to explain a little bit, Jim, because there's something else that I learned today that was fascinating about the security and about the data backup, because the question I get asked a lot is "Okay, you're saying my data is safe with you? How do you make my data safe?" So you can please explain a little bit about that and what lengths we go to to make sure that people's data is secure?
Mr. Southworth: Well let me talk about it a couple of ways. First of all, we'll talk about the physical security aspects of that and then the basic technology and the last part is the pure security and encryption piece. Physical security, we've got, as I mentioned earlier, we're taking the top of the line, best of the best, hosting facilities where our equipment and facilities are inside of cages, inside of locked cabinets inside amazingly protected and monitored, both environmentally and security-wise facilities. Now, besides that, we've then also have implemented in all the storage arrays. These are called Network Access Storage Arrays, NAS as they are called. They have a facility within them called (rate) which allows us to protect real-time, the transaction data as it's occurring and being stored into those Data arrays, so in the event that a disk should fail which they do, you know on rare occasions you may have heard that a disk drive might fail, well since we're also stable and not walking around the world like a laptop drive is, the probabilities here are obviously much lower than those that are subjected to the day-to-day vibrations of being bounced around on an airplane or wherever. But in addition to that, we also are doing a (mirroring) of the (rate) arrays, no less and are literally at disk-to-disk transfer speeds. That allows us a much higher performance and a lot easier way of being able to back up our environment. We're doing it with geographically dispersed (mirroring) so we literally don't just do it within the facility. We roll it across an aspect of the network to another physical location. In addition to that, we also encrypt the data as it's stored on the drive. Now here's where things get a little tricky in terms of the announcement you just made concerning the quantity of space. Since we, in fact, are processing the data as it is being stored, we literally compress it and then encrypt it in one pass. That allows us to literally, if you're using only two gig, you're still going to probably get the effective use of as much as five gig or more depending upon the content. This will vary if the mix of the data involves a lot of graphics and a lot of pictures and a lot of music or video or things of that type, those don’t compress very well. But text, documents, many other kinds of drawing and pictures that are done like blueprints and things of that type, they compress sometimes as much as a hundred to one in ratio. So you're going to see an effective usage and availability of storage far beyond the actual number that they may take and then in addition, after it's been compressed on the fly, it's also being encrypted - by the way you don't ever encrypt something that's already been compressed because you can't further compress it, it makes it more cumbersome to work with, generally speaking - so generally speaking, I don't think anyone was counting on being able to use the five gigabytes that is now going to be guaranteed two is going to be left out in the cold whatsoever, but that does mean you guys that are going on right now and right through our launch stage are getting a tremendous advantage.
Mr. Kildey: What was explained to me in very laymen's terms was that for every, if we were given two gigabytes, even if it were without compression, we're actually paying for the storage of six by the time we back it up and place it elsewhere.
Mr. Southworth: Exactly. And not only that, they are getting some of the other performance aspects because once it is compressed, it's less data to move between two points as well and considering these are slow by comparison to the internal processes of a computer, that's a big deal.
Mr. Kildey. Yes. Great. Well Jim, I'd like to thank you for your time today. I think we will probably start to hear a lot more from Jim in the future, especially as the product starts to stick it's head out of the sand, so to speak, from the first of May and we'll have him involved in explaining some of the intricacies and some of the more, technical side of it.
Mr. Southworth: When we were talking the other day, you didn't have to describe these sessions as "Stump the geek" though, you know?! I may qualify for that, but not always.
Mr. Kildey: Well I think we will get for when we launch, for the more technical oriented people, we may actually start a "Stump the geek" session and have a talk back so people can ask the tricky questions, because when they ask me those, my eyes just glaze over and I kind of start to nod off because as I’ve told everybody, I'm marketing and not technical. So it's fantastic to have you on board and I can tell everybody on the call is that one of Jim's great gifts is that he actually makes things amazingly technical seem almost understandable to someone like me, which is a true talent, I can tell you.
Mr. Southworth: Thank you very much for inviting me today, Alistair. I much appreciate it.
Mr. Kildey: It's been a pleasure and what I’ll do now, ladies and gentlemen, is I'll just touch a little on the marketing side of it. We've got half an hour so we've talked about the opportunity - the product, I'm not going to go into too much detail, other than to give people, as I said earlier the idea that this is a paradigm shift. This is something that is literally going to, as Jim said, be a little disruptive out there in the marketplace. I would expect that about two to three weeks, maybe a little longer after we launch, that there's going to be a few software companies around the world getting slight tremors, because we know how fast this company is going to launch. Some of the interest we've had from people, some of the top internet marketers in the world, people who are not talking to us in the numbers of hundreds or thousands or even tens of thousands. But are talking numbers in the hundreds of thousands and very quickly. The other thing that is going to occur, which I guess if you were to take a legal line on this company and ask what are we? Because we choose to pay people through a multi-tiered level, we would be regarded as a multi-level marketing company, but in fact, we're a hybrid. We're a cross between some of the recent successes like Google and Skype and MySpace that have used viral marketing and the best features of the network marketing industry and while a lot of people may not like the industry it still sells a hundred billion US dollars in product a year, so it's a very powerful industry. So we've taken the best features of both and combined them into a very, very unique model. The idea is that probably 30-60 days after we launch, something is going to occur that has never happened, certainly not in the multi-level marketing industry. Normally the only press you get in MLM is if a company gets shut down or collapses or gets branded a scam. Now we’re a little bit different because we're selling a very serious software product and when this becomes common knowledge, we are going to see a lot of, what we belief, a lot of very interested critical press. I mean critical press in the software industry, people who are actually going to take a lot of interest and we're going to get a lot of mileage out of that. Now that's never occurred before so those people who are positioned now, a lot of people may have told you they are very excited about you coming on board in pre-launch. Now that means, in most companies, a lot of different things. In this one it means that you are positioning yourself at a time when nobody has heard about this and you're positioning yourself at a time where certainly within 60 days you're going to get a lot of press coverage and a lot of media coverage out there that is going to be talking about this new company, and you have the opportunity to profit from that. One of the things that I found very unique when I first saw COIL and it was explained to me and shown to me as a business operating system; a business software, and while I'm not technical, I sat there and listened to the first introduction for two hours and I think about five minutes after it started, my jaw hit the desk because I was absolutely God-smacked when I realized the power of this product in the business world, having worked and provided services in the past and selling services to the business industry, I was amazed at the potential of this product. Now what we've done of course is we've actually dummied it up. At the moment, using COIL to do what we're going to do is a bit like using a sledge hammer to drive in a tack. It’s literally in the consumer market will be half asleep to deliver the products and services that we're going to be delivering. Now saying that, it's still phenomenal and still very powerful, but what I'm leading this to is that we've done something very unique inside of Kanosis. We own the global distribution exclusive on the COIL software and while we're launching on the first of May, the COIL application which is very powerful for consumers and even for small businesses, what is going to happen is we're going to be launching COIL for business and this is where this product is going to shine. Now people always ask me "compare it to something," and there's not really a comparison we can make, but the closest thing is a company in the US called Salesforce.com that started I think about 7 years ago selling a software application as a service to small Canadian businesses, but their product sells for about $69 US dollars per feed up to $299 US dollars a seat. If I told you some of the prices that we had COIL valued at by real businesses, nobody would believe me on the phone, but let me say it's a little bit more than that particular price range I gave you from that other company. But that company still in the last seven years has grown to having 585,000 seats sold and yet its power is nothing compared to the business applications that COIL for businesses is going to offer small, medium and even big businesses.
Now what’s very unique about Kanosis? Most of you out there will realize that big business makes a lot of money out of consumers, that's the way it is, isn't it? Society is set up that corporations make money from consumers. Well we've done a little bit of an about-face in this. We're saying to our Kanosian members around the world that out of every single seat sold into the corporate marketplace, anywhere in the world, a percentage of that sale is going to go into - and it will be a reasonable percentage - a global pool where Kanosians are going to share in that pool on a monthly basis. That is going to be quite phenomenal. We expect to be launching COIL for business within - somewhere within 3-6 months after we launch the COIL consumer application. That, ladies and gentlemen, is very, very powerful. So that you have the opportunity to position yourself in a company that's truly going to allow the individual to profit from major businesses and major corporations and they will pay top dollar for this product. The marketing itself for what we're about to launch is very, very simple. In the ten years I've operated in the direct selling industry and teaching people network marketing - how to make money and how to build a passive business; passive income because that's what most people are looking for today - they want opportunities to have a better quality of life, not have to work so hard, forget about putting your time and effort in return for dollars, it's an energy versus dollar exchange, passive income is we put some time and effort in and you get the return irrespective after that of the time and effort you put in. Now what I've done in creating the business model is we've created a system that is very simple for the average person to use. Literally the only qualification you need is that you need to know a few people, and I’m sure everybody knows some people, and you need to be able to type an email address. That's pretty much the end of it. We're creating at the moment, a movie, it'll be about 10-11 minutes long, two of the top production houses in the world are currently working on this movie and this will do most of the selling and presentation on your behalf. It's like having your own sales force that works for you 24/7 all around the world because this opportunity is global. You can sign people up and sell them the COIL product anywhere in the world. I think we're already - I did a count today - we're at 45 countries already. Just amazing! Our website is still just in English. You'll see the website in May become multi-language and we'll be putting a lot of the major languages into the website so people will be able to do business literally everywhere in these countries. So the system is very simple. You start off, you invite a couple of friends. That's the qualification to get started. You need two people to join Kanosis. The cost, at the moment is $15 membership. That's the cost to join Kanosis. On May 1, that will be going up to $25. And you get a fair bit for that. You get an affiliate website, you get your email client and you get a full page personal website, which you can fully customize as well as the MySpace area.
And another announcement I’m about to make is we have some pretty phenomenal marketing tools coming out. Apart from the movie, we've invested a lot of money in creating the avatars. These are cartoon-generated characters that in the "invite a friend" feature, this is how you invite people, instead of just typing a boring old email saying "come and have a look at this movie," you can use one of these computer generated avatars, send an invitation and when they click on it, the avatar actually speaks the invitation and will invite them to view the movie and then off they go. Now what will happen, for everybody who signed up, in Kanosis, before May the first, is not only will you have that "invite a friend" opportunity using the avatars and we'll make a lot of different types of avatars and a lot of different invitational text available to you, but you'll also be able to use the avatars in your MyWebSpace area so you'll be able to put them on your personal website, create your own avatar and create your own message so when anyone comes to visit your site, you'll be able to have either what they call text-to-voice translation so you just type in the text and the avatar will speak it or record your own voice and have that cartoon character speak the invitation, tell them a little bit about yourself, up to 90 seconds. Those tools are available free of charge at the moment once we launch them, to everybody prior to the first of May. After that there will probably be a small charge to those who want to use those facilities and they are pretty neat and pretty powerful. So there's another bonus for people who wanted to get in in the early days.
Now the actual marketing plan, as I come back to that, we call it a family tree: basically you introduce two people and they connect directly to your position. You become the root of your own family tree, there are two positions underneath that, those positions will double, there will be two underneath each of those so you've got four on that level and go to eight and then sixteen and it continues down to sixteen levels. Now that is a total of 32,766 positions for which you can earn commissions from. And the commission, you don't get any commission paid on the membership fee, but the commission that we pay just to start off with is on the COIL subscription which is $22 per month. We pay 5% of that $22 down - I'm sorry, it's fourteen levels - down fourteen levels. That equates to $1.10 per position and you can do your own math. 32,766 potentially, times up to $1.10. Now is everybody on this call going to reach that? The reality is no. However, I want to ask you this question. What would you do with an extra $1,000 or even $2,000 US dollars a month? All for just typing in a few email addresses. This plan is very cooperative. In other words, if you bring in more than two people, the third person is going to be positioned underneath one of the other two that you have brought in or maybe, and there is no guarantee of this happening, if someone above you ends up with more than two people and you end up with someone underneath you who you have no relationship with at all, and yet you are still going to make that $1.10 per position per month subject to having your two people in there. So it's a very, very simple system. You don't have to be a math genius to understand this one and to be able to explain it to other people. However, you don't even have to open your mouth because the movie will do the entire presentation for you. So it's a very, very simple marketing system.
I just want to recap before we finish off. We have a very unique product that is going to create a paradigm shift, if you want to use that word, in the world of computing. It's very, very powerful; never done before in history that a product like this has been sold through a method like this. We're talking about using a sales method, viral marketing that is already generated for the likes of Google, a hundred billion dollar company, but the difference is we're not going to force you to watch advertising - that's how they make their revenue and of course (they win) on the stock exchange. We're talking about a private environment with no advertising and we're not going public. This is not going to be sold off, this is a company created to make this opportunity fantastic for the members. I guess you could say we're looking to bring into being an new nation, a private nation of people committed to helping each other and we're pretty much looking to share the wealth and you can look at that and see an example of that when you se that we pay 70% of that COIL subscription back to our members on a monthly basis.
In the future there will be other products and services that we will put in there, for example, we have SMSs which you can send from your desktop as part of the COIL platform, probably about .04 US cents each. Now I just saw a release announcement today in Australia that one of the major ISPs announced this fantastic tool, big breaking news you can send instant messages from your desktop, but you can only send them inside of Australia and they cost about .14 US cents each. Well that just kind of gives you an idea - this is breaking news for a major ISP and here we are, we are going to offer you the ability to send instant message anywhere in the world for .04 US cents each. SO that's just one feature and there will be probably 20-30 different products and services that you will see over the next 3-4 months, mostly in support of the COIL product that you will also be able to earn commission on. So when we talk about the potential income, that's the minimum.
The opportunity is pretty exciting. It's new. There are about 6,000 people signed up in the business today. You'll find that that number will start to grow fairly exponentially. We've just lifted the advertising ban that we've had in place and you'll see a lot of Web marketing start to happen now. If you are interested and I suggest for the sake of the moment, $39 - that's all it's going to cost you to position yourself that this is a fantastic opportunity, and by the way, if you think $39 is a bit of a risk, we've thrown a little bonus in there. We're going to give you an unconditional 30-day money back guarantee so there's virtually no risk. All you've got to do is get back to the person who asked you to come on this call, thank them for this opportunity, get any questions you need answered, answered and then take the plunge, not that there's any risk. Thanks for your time. There will be another call. I'm actually going to be in America. It'll be nice; I won't have to record them. So it's live on Saturday at 4:30. Thanks for your time; I look forward to seeing you then. Bye.
Mr. Wakefield: You heard it from Alistair Kildey and Jim Southworth, both Alistair, the visionary of the company, of Kanosis and then we've got Jim Southworth, the Chief Technology Evangelist. Real quick, just in closing, I'd like to thank all the guests on the call. Really, they've taken all the risk out of this and to be honest with you, the risk wasn't that great. It is $39, it'll go up to $49 on launch date which is May 1, but I wanted to introduce everyone to one quick person, his name is John (Barker). John, are you on the line?
John Barker: Yes, I am Trip.
Mr. Wakefield: John, tell everyone a little bit about what got you excited just a few months ago and by the way he's built a tremendous business during the pre-launch phase when we really didn't have a whole lot of marketing material to work with, if any, except for a website. Tell them a little bit about what you like about Kanosis, where you see it heading in the future and just share a few thoughts.
Mr. Barker: It's a very exciting call and Jim Southworth speaks for himself and a lot of credibility he adds to the company in addition to Alistair. We've got some great management that you'll start to see more and more impact from them and much more communication and we move forward to the launch. It's interesting when I started with this in late December, we had nothing to work with and we had to get pretty creative and were able to build a very sizeable business thus far with a lot of hard-work and effort and a lot of team-work and a lot of duplication of some efforts that Trip and I have put in and many other people that I would like to thank on this call but it would take about 3000 seconds because that's close to how many people have come into this business in our group. But what excites me most, aside from the delay since we've been in this since December, is how near we are to truly seeing the full capabilities of this product and it's hard to describe because I've not see the full capabilities yet. What I have seen is very, very impressive and the computer system thinks the way I like to work versus me having to fit into a Microsoft or a Macintosh platform, so for new computer users out there, this will be the greatest thing we've ever seen; a true paradigm shift and, as Jim Southworth said, a disruptive technology, but I think the key is communication, not just in the software, but how you communicate with people in this business. You have a great tool pretty soon with the (link) DVD, but I think sharing this with people, don't get too complicated. Have them listen to the conference call, have them talk to one of us, if you know one of us or the person who has been very successful thus far in your business and just share the principles that have made you successful. This is a true hybrid so you're able to just start talking about a product and a form of marketing that is very, very unique and we have the opportunity to promote that. So I'm pleased with it and my family is pleased. I have quite a few people in our downline, we've been very blessed thus far, and I look forward to having the full use of the tools and the software and enjoying the ride we're on. Thanks Trip!
Mr. Wakefield: Thank you very much, John. And just one last thing I'd like to say and that is: Kanosis has a very unique way that they are doing this and what Alistair talked about kind of in a round-about way, kind of giving the power of this whole company to the representatives and it's very evident to me that out of the $22 that is charged for this product and keep in mind it was valued by corporate America at well over $100 per person, per seat and it really literally, from what I understand, blows the lid off another competitor out there that is a CRM company called Salesforce.com, from one of the guys that knows, a friend of mine whose name is (Bo Keesley), he's been doing CRM build-outs and interface development for about 20 years and when he looked at this - he was one of the first guys I went to - he could not believe the power of this product and he just said all we need to do is bring the power out and make it user-friendly. What he's done is he's taken the power of what Steve (Van-) has built into this program over the last six years and put it into a very user-friendly - I've seen the new version - I haven't seen it work, but I've seen a presentation of how it will flow and what they've done is they've put one container, if you can imagine going to your computer, seeing one screen and you can basically do everything from that one container without having to launch other programs, whether it's Internet Explorer, whether it's go to your Outlook, whether it's go to your Excel, you'll be able to do everything from one screen which will make it user-friendly for the high-end user that computes and does many, many different types of things online or Grandma Betty who wants to go on there and drag and drop some latest photos of her grandson to the aunt or the uncle. It'll be so user friendly for the average person that it will really change the way that computing is done.
Anyway, thank you all for being on the call. Get back to the person who invited you, get positions, it's $39 and let's have some fun. See you on the call Saturday. Thanks! Bye-bye.
The following is a transcript of the Worldwide Kanosis Conference Call, 4/13/2006
Portions of this transcript have been edited to make it more reader-friendly.
Transcribed by Sara
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The following is a transcript of the Worldwide Kanosis Conference Call, 4/13/2006
Trip Wakefield: We've got one of the top twenty people on the Internet. His name is Jim Southworth. If you do a Google search on Jim, you'll find over 400,000 hits. He's joined Kanosis on a full-time basis and he is one of the authorities on the Internet. I'm going to let Alistair shortly tell you about Jim and he's going to get on the call and tell you why he thinks Kanosis is going to be the next big thing that hits the Internet. And the good news is it's about to happen. It'll happen in about 17 days when we launch the company, so I’m going to go pull Alistair on here and keep in mind that they were in Cyprus when they recorded this earlier this afternoon for all of us on the call. So hang out and let me make this happen.
Alistair Kildey: Good evening and welcome to the future of Kanosis conference call. I'd like to thank you for taking the time out of your day. I know that time is precious these days especially probably more than ever and to have a look at this - I don't think you'll be disappointed tonight. Today we are going to be focusing a little bit more on the technical side of this opportunity, but before we get started onto that, I just wanted to touch base on what exactly is the opportunity; what is Kanosis? Kanosis is a new opportunity. We're not officially open for business yet. We are in a very, very starting stage of growth, we are currently counting down to launching on the first of May - that is only less than three weeks from now, actually it's getting closer to two. It's getting scary. So it's pretty exciting, everybody in Cyprus which is where I am currently is working 16-17 hours a day to make sure that we are ready to launch what is going is become a paradigm shift in the world of computing and certainly, probably to a degree, another revolution on the Internet. I talked about a paradigm shift. I'd like to touch base on that. A lot of people get to hear about a lot of opportunities and if you look back in your lifetime you've probably seen some fairly landmark things take place. If you look back, not that anybody here is this age - at least not who would admit to it - but back in 1491, I can't remember the date now, but at one point, the world was flat. Everybody knew it and if you said anything else, you would probably be burned at the stake as a heretic. Of course in 1494, someone sailed over the edge of earth and didn't fall off. It was round. And suddenly there was a paradigm shift and the world became round. Now, more relevant to us today. If you look back in recent history, back into the early eighties, if you look into the world of computing, computers were for big business. They controlled them. They could afford them, they were huge and everybody knew it was for big businesses. Then a paradigm shift occurred. Suddenly computers became affordable and a gentleman positioned himself in that paradigm shift and we all know his name. His name was Bill Gates. And you could probably look at other times in life where there have been paradigm shifts - the motor vehicle was another one - and those who were positioned and placed themselves just at the point where that paradigm shift occurred did pretty well as Bill Gates found out.
We need to talk about now a paradigm shift that is going to occur in computing and I guess you could say - as I said the other day - it's like taking the hard out of the hard drive. The idea of what we're about to launch in Kanosis is that we've got rid of the hard drive from the desktop computer and we've put it into the virtual (inaudible). We've taken it and shoved it down the modem, so it is a bit of a revolution and this opportunity is there for people on this call and anybody that you invite in the near future to participate in this new revolution. So the opportunity is quite extraordinary and you'll hear shortly from a guest speaker tonight. He fits into the category of management in this company. I'd like to look at the anatomy of success. I talk a little bit when I'm training people, especially in the direct selling industries so what is it that makes a product or a company successful - probably more relevant - a company successful. Do you need a good product to become successful. So everybody says of course you need a good product. I then asked the question of how many people in this room and I ask you now on the call - how many people on this call today can make a hamburger better than McDonalds? I would be very surprised unless you burned a boiled egg, if there was anybody on this call that couldn't make a hamburger better than a McDonalds person. However, how many people make more money on this call than a McDonalds franchise holder. So, short answer, do you need a great product to become successful? No. But McDonalds had a fantastic idea, fantastic marketing and great management. Now if you look at the anatomy of what we're going to talk about, we have an unbelievable product that has a massive demand, over a billion users today online, all who are going to be looking at this as a potential product because it has solved some of the biggest issues they've got. Mainly in the area of security. So we've got huge potential marketplaces still growing rapidly. We've got fantastic marketing which we'll touch on a little bit at the end of this. And most importantly, we have great management.
We have at the head of this company, a gentleman who's got an extraordinary corporate career, his name is Steve Whittington. He's pretty much come out of retirement; so he's not a young person.
You'll see his bio on the website very shortly. He was the founding President of a company that, at the time, we believe set the record as the fastest growing company in America's history. It was in the direct selling industry. It was a company that everybody's probably heard of called Herbalife. He was there for about 18 months and, more importantly, he's gone on to become fairly successful in his corporate career in a lot of different areas. He's on board to manage the phenomenal growth that we expect to occur that we know is going to occur over the coming 12-18 months. Probably more importantly is the guest I'd like to introduce to you now. This gentleman is regarded as one of the top, I guess 20 people in the world of the Internet. He has done work for some of the major law enforcement agencies around the world. Companies like Interpol Internationally and homeland security as well as a few others that we aren't supposed to mention so we won't. He has a very interesting title inside of Kanosis. His title is "Technical Evangelist." I'd like to introduce you to Jim Southworth who is our Technical Evangelist, in fact if you want to go off and Google him while we're doing this call, you can do the same. You'll see about 400,000 hits on his name. So the first thing I'd like to ask Jim, if he's there, is to explain what the title "Technical Evangelist" means. Are you there, Jim?
Jim Southworth: You betcha! Thanks for inviting me, Alistair. You know I had the option of what I considered to be the overused title of "Chief Technical Officer" of the company, but I didn't figure that was really the whole role that I was going to play or the role that they really want me to play as well. And the first part of that is that yes, I have a senior technical role and lead for the construction of Kanosis network and the services and product that we're rolling as part of that. The other aspect of that however, is that, you know we're bringing, as you pointed out, a paradigm shift, but there's another way to describe it as well. We are absolutely introducing a new disruptive technology in a lot of ways. It's not necessarily the newest approach to this and not necessarily some of the most elegant that has been put out. But we put together a combination of things that allows us to literally bring this to the marketplace a series of technologies that are melded together and integrated in such a way as to supply the service offering that a typical user would need or uses in a daily basis from his laptop, PDA, eventually, or notebook type computer. This in itself is changing the way the (inaudible) works, the way the other people that have come into the computer and the Internet world, as such, approaches their day-to-day business. You asked me to describe - not to dodge the question completely - about the Evangelist part. Part of my job is not only build it, but to talk about it and explain and answer. As you know I've had numerous inquiries and discussions with members from all over the world already and it's been exciting to feel the excitement that they themselves have been communicating as well.
Mr. Kildey: It's been fantastic having Jim handling that and I can't tell you, your credibility is extraordinary in this field and it's done an awful lot for our credibility because we are a new company and one of the biggest challenges that we have today is that we've been talking a lot for the last few months about the power of this product, but the distributors have shown faith in the concept and are really excited about what is possible. Unfortunately we haven’t' seen a lot of the phenomenal development that has been going on so I'd like to ask you Jim, if you could, to talk a little bit - they get sick of hearing me I think - about what it is that has been going on behind the scenes and the phenomenal hours that have been going into creating what is going to be coming out on May, the first.
Mr. Southworth: Well I think it really boils down to basically three major areas where you see most of the effort and activity. First and foremost, which has been absorbing most of our development time is in fact the integration and seamless melding together of the applications and software and the new technology that we are actually blending into this product offering as a service. Remember we're not just selling a piece of software, or a piece of hardware or otherwise. We're selling a service offering, with all that implies in terms of being able to bring it and deliver it almost anywhere in the world at very reasonable speeds and performance for the person that wishes to use it. The second aspect of what we're doing has been getting together the hardware and software platforms, as such. The things that sit behind the scenes in the closet or actually, in our case, in a heavily guarded facility with guys with guns and in a facility in the UK - guys with whistles. They basically give us the complete secure isolation that's necessary but at the same time, back up generators, battery power and lighting and systems. All of the extremely high-speed communications that it takes to make this work. The last piece of the puzzle has been to optimize the communications environment. In this pre-launch phase where we've had the chance to actually watch the users and their usage patterns and utilization of some of the software that we have already rolled out, has given us an insight into how we're going to make some of the other pieces more seamlessly - and from a communications standpoint - all come together as well. So really all three elements have been very, very important and literally have a series of specialists working on each. My goal in some of that has been to be the (Genelist) and, taking some of the 35 plus years, oops, did I use that word "35?" Now you're going to start to think I'm an old guy too, I guess.
Mr. Kildey: Well now that I've met you, I know it!
Mr. Southworth: So in any case, the bottom line is that I believe that we have brought together some of the best talent that I've met. The only problem I've had, to be honest, in some of the meetings, is to sit here at the table and listen to any one of eight different languages being spoken at any given point in time. It's quite an experience in itself, just the melding together of the ethnics and the technologies that it's taking to really deliver this on an international world-wide basis.
Mr. Kildey: Actually Jim, in the first section, one of the things I wanted to talk to you about, and I'd like people to listen to me closely, especially the existing Kanosians, the people who have come in the pre-launch phase and we do appreciate them. We announced a couple of weeks ago that we would be giving away, with every COIL subscription, 5 gigabytes of data storage which alone places the value of the COIL subscription at about that price. So it's pretty unique, pretty powerful and maybe over-generous. Now what I'm going to announce today is that - and Jim will probably elaborate a little more on this - is that for every Kanosian who joins before pre-launch, you will be getting 5 gigabytes of data, but as Jim will explain it's a little bit more than that. From pre-launch on, in other words, from the first of May on, at the moment the only thing we can guarantee with certainty is that we can give two gigabytes of data for anybody who joins after that. Now you may find un-launched that we give five gigs and maybe we can increase that, but at the moment because of costs and a few other reasons that I am going to ask Jim to explain, we are guaranteeing everybody who signs up before pre-launch - you are guaranteed 5 gigs. After that we are only going to, today, guarantee two gigabytes. Would you like to explain a little bit, Jim, because there's something else that I learned today that was fascinating about the security and about the data backup, because the question I get asked a lot is "Okay, you're saying my data is safe with you? How do you make my data safe?" So you can please explain a little bit about that and what lengths we go to to make sure that people's data is secure?
Mr. Southworth: Well let me talk about it a couple of ways. First of all, we'll talk about the physical security aspects of that and then the basic technology and the last part is the pure security and encryption piece. Physical security, we've got, as I mentioned earlier, we're taking the top of the line, best of the best, hosting facilities where our equipment and facilities are inside of cages, inside of locked cabinets inside amazingly protected and monitored, both environmentally and security-wise facilities. Now, besides that, we've then also have implemented in all the storage arrays. These are called Network Access Storage Arrays, NAS as they are called. They have a facility within them called (rate) which allows us to protect real-time, the transaction data as it's occurring and being stored into those Data arrays, so in the event that a disk should fail which they do, you know on rare occasions you may have heard that a disk drive might fail, well since we're also stable and not walking around the world like a laptop drive is, the probabilities here are obviously much lower than those that are subjected to the day-to-day vibrations of being bounced around on an airplane or wherever. But in addition to that, we also are doing a (mirroring) of the (rate) arrays, no less and are literally at disk-to-disk transfer speeds. That allows us a much higher performance and a lot easier way of being able to back up our environment. We're doing it with geographically dispersed (mirroring) so we literally don't just do it within the facility. We roll it across an aspect of the network to another physical location. In addition to that, we also encrypt the data as it's stored on the drive. Now here's where things get a little tricky in terms of the announcement you just made concerning the quantity of space. Since we, in fact, are processing the data as it is being stored, we literally compress it and then encrypt it in one pass. That allows us to literally, if you're using only two gig, you're still going to probably get the effective use of as much as five gig or more depending upon the content. This will vary if the mix of the data involves a lot of graphics and a lot of pictures and a lot of music or video or things of that type, those don’t compress very well. But text, documents, many other kinds of drawing and pictures that are done like blueprints and things of that type, they compress sometimes as much as a hundred to one in ratio. So you're going to see an effective usage and availability of storage far beyond the actual number that they may take and then in addition, after it's been compressed on the fly, it's also being encrypted - by the way you don't ever encrypt something that's already been compressed because you can't further compress it, it makes it more cumbersome to work with, generally speaking - so generally speaking, I don't think anyone was counting on being able to use the five gigabytes that is now going to be guaranteed two is going to be left out in the cold whatsoever, but that does mean you guys that are going on right now and right through our launch stage are getting a tremendous advantage.
Mr. Kildey: What was explained to me in very laymen's terms was that for every, if we were given two gigabytes, even if it were without compression, we're actually paying for the storage of six by the time we back it up and place it elsewhere.
Mr. Southworth: Exactly. And not only that, they are getting some of the other performance aspects because once it is compressed, it's less data to move between two points as well and considering these are slow by comparison to the internal processes of a computer, that's a big deal.
Mr. Kildey. Yes. Great. Well Jim, I'd like to thank you for your time today. I think we will probably start to hear a lot more from Jim in the future, especially as the product starts to stick it's head out of the sand, so to speak, from the first of May and we'll have him involved in explaining some of the intricacies and some of the more, technical side of it.
Mr. Southworth: When we were talking the other day, you didn't have to describe these sessions as "Stump the geek" though, you know?! I may qualify for that, but not always.
Mr. Kildey: Well I think we will get for when we launch, for the more technical oriented people, we may actually start a "Stump the geek" session and have a talk back so people can ask the tricky questions, because when they ask me those, my eyes just glaze over and I kind of start to nod off because as I’ve told everybody, I'm marketing and not technical. So it's fantastic to have you on board and I can tell everybody on the call is that one of Jim's great gifts is that he actually makes things amazingly technical seem almost understandable to someone like me, which is a true talent, I can tell you.
Mr. Southworth: Thank you very much for inviting me today, Alistair. I much appreciate it.
Mr. Kildey: It's been a pleasure and what I’ll do now, ladies and gentlemen, is I'll just touch a little on the marketing side of it. We've got half an hour so we've talked about the opportunity - the product, I'm not going to go into too much detail, other than to give people, as I said earlier the idea that this is a paradigm shift. This is something that is literally going to, as Jim said, be a little disruptive out there in the marketplace. I would expect that about two to three weeks, maybe a little longer after we launch, that there's going to be a few software companies around the world getting slight tremors, because we know how fast this company is going to launch. Some of the interest we've had from people, some of the top internet marketers in the world, people who are not talking to us in the numbers of hundreds or thousands or even tens of thousands. But are talking numbers in the hundreds of thousands and very quickly. The other thing that is going to occur, which I guess if you were to take a legal line on this company and ask what are we? Because we choose to pay people through a multi-tiered level, we would be regarded as a multi-level marketing company, but in fact, we're a hybrid. We're a cross between some of the recent successes like Google and Skype and MySpace that have used viral marketing and the best features of the network marketing industry and while a lot of people may not like the industry it still sells a hundred billion US dollars in product a year, so it's a very powerful industry. So we've taken the best features of both and combined them into a very, very unique model. The idea is that probably 30-60 days after we launch, something is going to occur that has never happened, certainly not in the multi-level marketing industry. Normally the only press you get in MLM is if a company gets shut down or collapses or gets branded a scam. Now we’re a little bit different because we're selling a very serious software product and when this becomes common knowledge, we are going to see a lot of, what we belief, a lot of very interested critical press. I mean critical press in the software industry, people who are actually going to take a lot of interest and we're going to get a lot of mileage out of that. Now that's never occurred before so those people who are positioned now, a lot of people may have told you they are very excited about you coming on board in pre-launch. Now that means, in most companies, a lot of different things. In this one it means that you are positioning yourself at a time when nobody has heard about this and you're positioning yourself at a time where certainly within 60 days you're going to get a lot of press coverage and a lot of media coverage out there that is going to be talking about this new company, and you have the opportunity to profit from that. One of the things that I found very unique when I first saw COIL and it was explained to me and shown to me as a business operating system; a business software, and while I'm not technical, I sat there and listened to the first introduction for two hours and I think about five minutes after it started, my jaw hit the desk because I was absolutely God-smacked when I realized the power of this product in the business world, having worked and provided services in the past and selling services to the business industry, I was amazed at the potential of this product. Now what we've done of course is we've actually dummied it up. At the moment, using COIL to do what we're going to do is a bit like using a sledge hammer to drive in a tack. It’s literally in the consumer market will be half asleep to deliver the products and services that we're going to be delivering. Now saying that, it's still phenomenal and still very powerful, but what I'm leading this to is that we've done something very unique inside of Kanosis. We own the global distribution exclusive on the COIL software and while we're launching on the first of May, the COIL application which is very powerful for consumers and even for small businesses, what is going to happen is we're going to be launching COIL for business and this is where this product is going to shine. Now people always ask me "compare it to something," and there's not really a comparison we can make, but the closest thing is a company in the US called Salesforce.com that started I think about 7 years ago selling a software application as a service to small Canadian businesses, but their product sells for about $69 US dollars per feed up to $299 US dollars a seat. If I told you some of the prices that we had COIL valued at by real businesses, nobody would believe me on the phone, but let me say it's a little bit more than that particular price range I gave you from that other company. But that company still in the last seven years has grown to having 585,000 seats sold and yet its power is nothing compared to the business applications that COIL for businesses is going to offer small, medium and even big businesses.
Now what’s very unique about Kanosis? Most of you out there will realize that big business makes a lot of money out of consumers, that's the way it is, isn't it? Society is set up that corporations make money from consumers. Well we've done a little bit of an about-face in this. We're saying to our Kanosian members around the world that out of every single seat sold into the corporate marketplace, anywhere in the world, a percentage of that sale is going to go into - and it will be a reasonable percentage - a global pool where Kanosians are going to share in that pool on a monthly basis. That is going to be quite phenomenal. We expect to be launching COIL for business within - somewhere within 3-6 months after we launch the COIL consumer application. That, ladies and gentlemen, is very, very powerful. So that you have the opportunity to position yourself in a company that's truly going to allow the individual to profit from major businesses and major corporations and they will pay top dollar for this product. The marketing itself for what we're about to launch is very, very simple. In the ten years I've operated in the direct selling industry and teaching people network marketing - how to make money and how to build a passive business; passive income because that's what most people are looking for today - they want opportunities to have a better quality of life, not have to work so hard, forget about putting your time and effort in return for dollars, it's an energy versus dollar exchange, passive income is we put some time and effort in and you get the return irrespective after that of the time and effort you put in. Now what I've done in creating the business model is we've created a system that is very simple for the average person to use. Literally the only qualification you need is that you need to know a few people, and I’m sure everybody knows some people, and you need to be able to type an email address. That's pretty much the end of it. We're creating at the moment, a movie, it'll be about 10-11 minutes long, two of the top production houses in the world are currently working on this movie and this will do most of the selling and presentation on your behalf. It's like having your own sales force that works for you 24/7 all around the world because this opportunity is global. You can sign people up and sell them the COIL product anywhere in the world. I think we're already - I did a count today - we're at 45 countries already. Just amazing! Our website is still just in English. You'll see the website in May become multi-language and we'll be putting a lot of the major languages into the website so people will be able to do business literally everywhere in these countries. So the system is very simple. You start off, you invite a couple of friends. That's the qualification to get started. You need two people to join Kanosis. The cost, at the moment is $15 membership. That's the cost to join Kanosis. On May 1, that will be going up to $25. And you get a fair bit for that. You get an affiliate website, you get your email client and you get a full page personal website, which you can fully customize as well as the MySpace area.
And another announcement I’m about to make is we have some pretty phenomenal marketing tools coming out. Apart from the movie, we've invested a lot of money in creating the avatars. These are cartoon-generated characters that in the "invite a friend" feature, this is how you invite people, instead of just typing a boring old email saying "come and have a look at this movie," you can use one of these computer generated avatars, send an invitation and when they click on it, the avatar actually speaks the invitation and will invite them to view the movie and then off they go. Now what will happen, for everybody who signed up, in Kanosis, before May the first, is not only will you have that "invite a friend" opportunity using the avatars and we'll make a lot of different types of avatars and a lot of different invitational text available to you, but you'll also be able to use the avatars in your MyWebSpace area so you'll be able to put them on your personal website, create your own avatar and create your own message so when anyone comes to visit your site, you'll be able to have either what they call text-to-voice translation so you just type in the text and the avatar will speak it or record your own voice and have that cartoon character speak the invitation, tell them a little bit about yourself, up to 90 seconds. Those tools are available free of charge at the moment once we launch them, to everybody prior to the first of May. After that there will probably be a small charge to those who want to use those facilities and they are pretty neat and pretty powerful. So there's another bonus for people who wanted to get in in the early days.
Now the actual marketing plan, as I come back to that, we call it a family tree: basically you introduce two people and they connect directly to your position. You become the root of your own family tree, there are two positions underneath that, those positions will double, there will be two underneath each of those so you've got four on that level and go to eight and then sixteen and it continues down to sixteen levels. Now that is a total of 32,766 positions for which you can earn commissions from. And the commission, you don't get any commission paid on the membership fee, but the commission that we pay just to start off with is on the COIL subscription which is $22 per month. We pay 5% of that $22 down - I'm sorry, it's fourteen levels - down fourteen levels. That equates to $1.10 per position and you can do your own math. 32,766 potentially, times up to $1.10. Now is everybody on this call going to reach that? The reality is no. However, I want to ask you this question. What would you do with an extra $1,000 or even $2,000 US dollars a month? All for just typing in a few email addresses. This plan is very cooperative. In other words, if you bring in more than two people, the third person is going to be positioned underneath one of the other two that you have brought in or maybe, and there is no guarantee of this happening, if someone above you ends up with more than two people and you end up with someone underneath you who you have no relationship with at all, and yet you are still going to make that $1.10 per position per month subject to having your two people in there. So it's a very, very simple system. You don't have to be a math genius to understand this one and to be able to explain it to other people. However, you don't even have to open your mouth because the movie will do the entire presentation for you. So it's a very, very simple marketing system.
I just want to recap before we finish off. We have a very unique product that is going to create a paradigm shift, if you want to use that word, in the world of computing. It's very, very powerful; never done before in history that a product like this has been sold through a method like this. We're talking about using a sales method, viral marketing that is already generated for the likes of Google, a hundred billion dollar company, but the difference is we're not going to force you to watch advertising - that's how they make their revenue and of course (they win) on the stock exchange. We're talking about a private environment with no advertising and we're not going public. This is not going to be sold off, this is a company created to make this opportunity fantastic for the members. I guess you could say we're looking to bring into being an new nation, a private nation of people committed to helping each other and we're pretty much looking to share the wealth and you can look at that and see an example of that when you se that we pay 70% of that COIL subscription back to our members on a monthly basis.
In the future there will be other products and services that we will put in there, for example, we have SMSs which you can send from your desktop as part of the COIL platform, probably about .04 US cents each. Now I just saw a release announcement today in Australia that one of the major ISPs announced this fantastic tool, big breaking news you can send instant messages from your desktop, but you can only send them inside of Australia and they cost about .14 US cents each. Well that just kind of gives you an idea - this is breaking news for a major ISP and here we are, we are going to offer you the ability to send instant message anywhere in the world for .04 US cents each. SO that's just one feature and there will be probably 20-30 different products and services that you will see over the next 3-4 months, mostly in support of the COIL product that you will also be able to earn commission on. So when we talk about the potential income, that's the minimum.
The opportunity is pretty exciting. It's new. There are about 6,000 people signed up in the business today. You'll find that that number will start to grow fairly exponentially. We've just lifted the advertising ban that we've had in place and you'll see a lot of Web marketing start to happen now. If you are interested and I suggest for the sake of the moment, $39 - that's all it's going to cost you to position yourself that this is a fantastic opportunity, and by the way, if you think $39 is a bit of a risk, we've thrown a little bonus in there. We're going to give you an unconditional 30-day money back guarantee so there's virtually no risk. All you've got to do is get back to the person who asked you to come on this call, thank them for this opportunity, get any questions you need answered, answered and then take the plunge, not that there's any risk. Thanks for your time. There will be another call. I'm actually going to be in America. It'll be nice; I won't have to record them. So it's live on Saturday at 4:30. Thanks for your time; I look forward to seeing you then. Bye.
Mr. Wakefield: You heard it from Alistair Kildey and Jim Southworth, both Alistair, the visionary of the company, of Kanosis and then we've got Jim Southworth, the Chief Technology Evangelist. Real quick, just in closing, I'd like to thank all the guests on the call. Really, they've taken all the risk out of this and to be honest with you, the risk wasn't that great. It is $39, it'll go up to $49 on launch date which is May 1, but I wanted to introduce everyone to one quick person, his name is John (Barker). John, are you on the line?
John Barker: Yes, I am Trip.
Mr. Wakefield: John, tell everyone a little bit about what got you excited just a few months ago and by the way he's built a tremendous business during the pre-launch phase when we really didn't have a whole lot of marketing material to work with, if any, except for a website. Tell them a little bit about what you like about Kanosis, where you see it heading in the future and just share a few thoughts.
Mr. Barker: It's a very exciting call and Jim Southworth speaks for himself and a lot of credibility he adds to the company in addition to Alistair. We've got some great management that you'll start to see more and more impact from them and much more communication and we move forward to the launch. It's interesting when I started with this in late December, we had nothing to work with and we had to get pretty creative and were able to build a very sizeable business thus far with a lot of hard-work and effort and a lot of team-work and a lot of duplication of some efforts that Trip and I have put in and many other people that I would like to thank on this call but it would take about 3000 seconds because that's close to how many people have come into this business in our group. But what excites me most, aside from the delay since we've been in this since December, is how near we are to truly seeing the full capabilities of this product and it's hard to describe because I've not see the full capabilities yet. What I have seen is very, very impressive and the computer system thinks the way I like to work versus me having to fit into a Microsoft or a Macintosh platform, so for new computer users out there, this will be the greatest thing we've ever seen; a true paradigm shift and, as Jim Southworth said, a disruptive technology, but I think the key is communication, not just in the software, but how you communicate with people in this business. You have a great tool pretty soon with the (link) DVD, but I think sharing this with people, don't get too complicated. Have them listen to the conference call, have them talk to one of us, if you know one of us or the person who has been very successful thus far in your business and just share the principles that have made you successful. This is a true hybrid so you're able to just start talking about a product and a form of marketing that is very, very unique and we have the opportunity to promote that. So I'm pleased with it and my family is pleased. I have quite a few people in our downline, we've been very blessed thus far, and I look forward to having the full use of the tools and the software and enjoying the ride we're on. Thanks Trip!
Mr. Wakefield: Thank you very much, John. And just one last thing I'd like to say and that is: Kanosis has a very unique way that they are doing this and what Alistair talked about kind of in a round-about way, kind of giving the power of this whole company to the representatives and it's very evident to me that out of the $22 that is charged for this product and keep in mind it was valued by corporate America at well over $100 per person, per seat and it really literally, from what I understand, blows the lid off another competitor out there that is a CRM company called Salesforce.com, from one of the guys that knows, a friend of mine whose name is (Bo Keesley), he's been doing CRM build-outs and interface development for about 20 years and when he looked at this - he was one of the first guys I went to - he could not believe the power of this product and he just said all we need to do is bring the power out and make it user-friendly. What he's done is he's taken the power of what Steve (Van-) has built into this program over the last six years and put it into a very user-friendly - I've seen the new version - I haven't seen it work, but I've seen a presentation of how it will flow and what they've done is they've put one container, if you can imagine going to your computer, seeing one screen and you can basically do everything from that one container without having to launch other programs, whether it's Internet Explorer, whether it's go to your Outlook, whether it's go to your Excel, you'll be able to do everything from one screen which will make it user-friendly for the high-end user that computes and does many, many different types of things online or Grandma Betty who wants to go on there and drag and drop some latest photos of her grandson to the aunt or the uncle. It'll be so user friendly for the average person that it will really change the way that computing is done.
Anyway, thank you all for being on the call. Get back to the person who invited you, get positions, it's $39 and let's have some fun. See you on the call Saturday. Thanks! Bye-bye.
The following is a transcript of the Worldwide Kanosis Conference Call, 4/13/2006
Portions of this transcript have been edited to make it more reader-friendly.
Transcribed by Sara
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