ycchen
November 20th, 2003, 01:25 PM
http://www.gotmatrix.com/shop/customer/promote.php
As I said in the previous post on "Liabilities of Gotmatrix", Gotmatrix effort in promoting itslf is incredible! It reminds me of direct sale or MLM scheme where every members has to grab extra members to buy stuff in order to survive.
For MLM, the effort of individual is to get their own downline, so there is stronger insentive to motivate individual to do this 'slavery' job.
Unfortunately, the promotion tactics on Gotmatrix do not generate self-motivate incentive at all. Getting one more customer to the site doen't translate into more 'downline' in YOUR list(s). So, the promotion tactic of gotmatrix will eventually hit the wall because of the inherited "free rider" problem, i.e. everyone sit back to wait for someone else to do the dirty job.
With all this limitation, I am still pretty impressed by some selfless supporter going out to eBay, Yahoo, or even make flyers (Check the link and you will know what I am saying) to attract new customers. I hope these diehard supporters know that their efforts do not automatically translate into more 'free gifts'.
Well, this selfless sense of mission really struck me. Matrix said that they are not MLM because individual do not need to get their own downline. What I see in Gotmatrix is that it is worst (or less ethical --because of free rider moral hazzard) than MLM because the effort of individual do not really pay off directly...:(
As I said in the previous post on "Liabilities of Gotmatrix", Gotmatrix effort in promoting itslf is incredible! It reminds me of direct sale or MLM scheme where every members has to grab extra members to buy stuff in order to survive.
For MLM, the effort of individual is to get their own downline, so there is stronger insentive to motivate individual to do this 'slavery' job.
Unfortunately, the promotion tactics on Gotmatrix do not generate self-motivate incentive at all. Getting one more customer to the site doen't translate into more 'downline' in YOUR list(s). So, the promotion tactic of gotmatrix will eventually hit the wall because of the inherited "free rider" problem, i.e. everyone sit back to wait for someone else to do the dirty job.
With all this limitation, I am still pretty impressed by some selfless supporter going out to eBay, Yahoo, or even make flyers (Check the link and you will know what I am saying) to attract new customers. I hope these diehard supporters know that their efforts do not automatically translate into more 'free gifts'.
Well, this selfless sense of mission really struck me. Matrix said that they are not MLM because individual do not need to get their own downline. What I see in Gotmatrix is that it is worst (or less ethical --because of free rider moral hazzard) than MLM because the effort of individual do not really pay off directly...:(